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CONTENT ARCHITECTURE · URL & SILO MAPPING

Every Page Mapped Before a Single Word Gets Written

Content-to-URL silo mapping that kills keyword cannibalization before it costs you rankings, not after.

Send over your current sitemap or content list and I'll show you where the overlaps and gaps are.See All Services

Mapped firstbefore content gets written

Roles assignedpillar, service, supporting

Cannibalizationcaught before publish

Link equityplanned by architecture

THE CANNIBALIZATION PROBLEM

Why Good Content Still Competes With Itself

Two pages targeting the same keyword don't rank twice as well, they usually rank worse than one page would. Without a mapped architecture, content teams write toward the same query from different angles without realizing it.

Structure

URL Silo Mapping

Every planned page gets mapped to a URL and a role before writing starts, so the site structure is decided once, deliberately.

Clarity

Page Roles

Pillar, service, supporting, and blog roles get assigned up front, so each page has one clear job instead of overlapping with another.

Equity

Internal Linking

Link equity gets planned by architecture, flowing deliberately to money and pillar pages instead of scattering evenly across the site.

SILO MAPPING

Content Mapped to URL and Role, Not Just a Topic List

Every existing and planned page gets assigned a role, pillar, service, supporting, or blog, and a URL, before any new content gets written or old content gets touched.

Full content-to-URL silo mapping across the site
Pillar, service, and supporting roles assigned explicitly
Menu and navigation structure recommendations included
Works for a new build or an existing site's content audit

CANNIBALIZATION & LINKING

Keyword Cannibalization Killed Before It Costs You

Overlapping pages targeting the same query get identified and resolved, merged, differentiated, or one designated as the canonical target, before the conflict costs rankings.

Keyword cannibalization identified and resolved pre-publish
Internal link equity routed by architecture, not guesswork
Orphan pages caught and connected into the structure
Recommendations ready to hand to a content or dev team

FAQ

Frequently Asked Questions

Is this only for new sites?

No. It works just as well as an audit of an existing site's content, surfacing cannibalization and orphan pages that have been quietly costing rankings.

How does this relate to the keyword research service?

Keyword research identifies what to target. Content architecture decides where each target lives in the site structure and how it connects to everything else.

Do you write the content too?

Content architecture is the map. SEO Content Writing is the execution. They're commonly run together but are separate services.

How long does a full site mapping take?

Depends on site size. A typical small-to-midsize business site runs one to two weeks from content inventory to finished map.

NEXT: MAP YOUR CONTENT

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