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CASE STUDIES · REAL ENGAGEMENTS

Real Client Engagements, Measured in Real Numbers

Nine engagements across US and Australian markets. Different industries, same discipline: fix the signals, build the system, and let the results compound.

9client engagements
5industries covered
2countries, US & Australia
5.0avg. verified rating
E-COMMERCE · CARSON, CALIFORNIA, USA · 2003-2006

Coordinating SEO Across Two Flagship Stores and a 20-Site Auto Parts Network

A US auto parts retailer ran two major e-commerce sites plus a network of 20 supporting micro-sites, all competing in one of the most crowded verticals online. Real revenue rode on organic performance, and the network needed one coordinated approach instead of 22 sites optimized in isolation.

  • Managed SEO and optimization across both flagship sites and the full 20-site micro-site network as one system
  • Built on-page frameworks covering architecture, meta strategy, and keyword placement, applied consistently network-wide
  • Ran technical audits to keep crawlability, indexability, and page speed solid across every property
  • Designed and shipped UX/UI fixes that cut bounce rate and lifted engagement
2+20
Sites run as one coordinated network
Growthorganic traffic & conversions
Bounce ↓across the network
TRAVEL & TRANSPORTATION · LOS ANGELES, USA · 2012

Building National Organic Visibility for an Enterprise Charter Bus Platform

An enterprise charter bus booking platform needed to compete city by city across a national market, and every city carries its own search behavior. Generic location pages weren’t going to cut it against local competitors who understood their own market. The platform needed an acquisition plan built from actual search intent, not a template stamped fifty times.

  • Ran full-spectrum SEO consulting: technical audits, architecture rebuild, content strategy, and local search in one engagement
  • Partnered directly with the in-house dev team on technical fixes, URL structure, and CMS-level changes
  • Built local SEO coverage for 50+ US city markets: GBP optimization, citation building, geo-targeted content
  • Mapped keyword research and intent to close topical gaps and shape the acquisition roadmap
50+
US city markets with local SEO frameworks
End-to-endtechnical, content & local
Nationalorganic reach
LEGAL SERVICES · SYDNEY, AUSTRALIA · 12-MONTH ENGAGEMENT

Turning a Buried Multi-Practice Law Firm Into a Booked One

A three-office Sydney law firm had almost no organic visibility outside its own brand name. Competing firms were winning the inquiry traffic on high-intent searches like “employment lawyer Sydney,” while this firm leaned entirely on referrals and paid ads to fill the gap. Duplicate service pages across all three locations, thin practice-area content, and no structured schema meant Google had no real read on what the firm actually did.

  • Ran a full technical audit and fixed crawl issues, canonical conflicts, and duplicate location pages
  • Built a topical authority cluster across 14 practice areas, each with its own pillar page and supporting FAQs
  • Deployed LegalService schema across every practice and location page
  • Optimized all 3 office GBP listings, with service attribution and a review strategy behind them
  • Architected internal links to route equity from blog content straight to the money pages
+214%
Organic sessions, year over year
Top 3on 8 high-intent terms
local pack visibility
HOME SERVICES · MELBOURNE, AUSTRALIA · 9-MONTH ENGAGEMENT

Recovering, Then Beating, Pre-Migration Traffic for a Melbourne Trade Network

A Melbourne trade services company covering plumbing, electrical, and air conditioning relaunched on a new CMS, and organic traffic dropped 62% inside six weeks. Redirects were botched, canonicals were misfiring across the new URL structure, and Search Console was flagging hundreds of crawl anomalies. Leads slowed to almost nothing within a month of launch.

  • Audited the migration in full: mapped 400+ redirects, fixed canonicals, repaired crawl paths
  • Rebuilt the service architecture with suburb-level pages for 22 Melbourne suburbs
  • Cleaned up citations and optimized GBP across 6 major directories
  • Fixed Core Web Vitals, bringing LCP under 2.5 seconds on every service page
  • Ran a structured reindexing push through Search Console to speed up recovery
+178%
Organic leads vs. pre-migration average
Full recoverypast the old baseline
Page 1on 19 of 22 suburb pages
B2B PROFESSIONAL SERVICES · BRISBANE, AUSTRALIA · 18-MONTH ENGAGEMENT

Building Category-Leader Organic Authority for a Brisbane Consulting Firm

A Brisbane consulting firm had strong offline credibility and almost nothing to show for it online: four pages of brochure copy, no content strategy, and minimal domain authority, all while trying to break into a national market owned by incumbents with years of content depth behind them. There wasn’t room to spread the effort thin across a dozen half-built ideas.

  • Mapped topical authority across 6 core service areas, backed by 40+ supporting content pieces
  • Built the content cluster on the same Rank Loop framework: intent mapped, entities covered, schema reinforced
  • Rebuilt service pages around transactional intent with a clear path to conversion
  • Layered in thought-leadership content for informational queries, aimed at trust and inbound links
  • Ran a monthly refresh cycle driven by Search Console impression-to-click data
+340%
Organic traffic growth over 18 months
0 → #1primary term, nationally
6 of 6clusters ranking page 1
HEALTHCARE · CHIROPRACTIC CLINIC, USA · ONGOING · 5.0 VERIFIED REVIEW

Redesigning and Ranking a Growing Chiropractic Practice

An established chiropractic clinic wanted to keep building its online presence in a local healthcare market, where the map pack is what actually decides who gets the call. The site needed a redesign, and the ranking strategy needed to be built on real keyword research instead of a guess.

  • Redesigned the website with conversion paths built around local search intent
  • Ran a local SEO campaign covering GBP optimization, citations, and review signals
  • Did advanced keyword research targeting the terms patients actually search
  • Kept a fast-response workflow the client called out directly as the standout part of the engagement
+30%
Increase in rank and position
Uporganic conversions
5.0verified client rating
AUTOMOTIVE · CAR SERVICE & REPAIR · ONGOING · 5.0 VERIFIED REVIEW

Local SEO That Kept Doubling an Auto Shop’s Income, Month After Month

A car service and repair shop wanted stronger local rankings and, more importantly, better leads, not just more of them. They ran their own competitive review of top agencies, narrowed the field to three, and picked based on a clear plan and a real commitment to the numbers, not just a pitch.

  • Ran local SEO across both Google and Bing, not just the default single-engine approach
  • Introduced pilot programs that built a direct working relationship with Google
  • Built the strategy collaboratively, starting from a genuine deep-dive into the business itself
  • Prioritized lead quality over raw traffic volume from day one
Income doubled, month over month
G + BGoogle & Bing campaigns
5.0verified client rating
HOME SERVICES · EXTERIOR CLEANING · ONGOING · 5.0 VERIFIED REVIEW

Turning Around 14 Years of SEO Letdowns for an Exterior Cleaning Company

An established exterior cleaning business had burned through at least 9 different SEO and digital marketing firms over 14 years, and it was the same story every time: big promises followed by generic execution. What they actually needed was someone willing to research their specific market and fix the problems that were actually theirs, not a recycled playbook.

  • Ran full-scope digital marketing: SEO, on-site and off-site optimization, and link building together
  • Built a blog content program tied directly to real service demand
  • Did the actual research into the site and market before proposing a single tactic
  • Scoped every option to budget, then delivered exactly what was promised
+100% / +60%
Organic traffic & Google Maps rankings
Trafficvs. the prior quarter
9 → 1the firm that delivered
HOME SERVICES · GUTTER CLEANING, USA · ONGOING · 5.0 VERIFIED REVIEW

From a Dead Website to 10,000+ Monthly Views for a Gutter Cleaning Company

A gutter cleaning company started from zero, a website that wasn’t generating a single visit. They needed the full engine built from scratch: organic visibility, paid coverage to hold the gap while organic matured, content actually worth ranking, and analytics that could prove what was working.

  • Ran a full site audit and built the target keyword set from real research, not assumption
  • Managed Google PPC to cover traffic while organic rankings caught up
  • Built a blog content program, reviewed with the client, published on a steady schedule
  • Set up and managed Google Analytics, including competitor reverse-engineering
10K+
Monthly views, starting from zero
CTRclimbing steadily
5.0verified client rating
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